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Combat Deepfakes

Authentic Media Registry

The source of truth for original content.
Register before publication. Verify forever.

Detection is a losing game. Authenticity is the answer.

500%
Increase in deepfakes 2023-2024
96%
Deepfakes are non-consensual
72hr
Average detection time (too late)

The Deepfake Problem

By the time fake content is identified, the damage is already done.

Detection Approach (Failing)

  • ×AI gets better at fooling detectors
  • ×Endless arms race with no winner
  • ×Detection happens after damage is done
  • ×False positives damage trust in real content

Authentication Approach (Winning)

  • Register ORIGINAL before publishing
  • Cryptographic proof can't be fooled
  • Instant verification: "Is this the original?"
  • Build trust proactively, not reactively

The solution isn't better detection.
It's proving authenticity at the source.

Pre-Publication Registration

Four steps to create the source of truth for your content

1️⃣

Register Before Publishing

Timestamp and fingerprint original content before it goes public.

2️⃣

Instant Verification

Anyone can check if media is in the registry. "Is this the original?" — answered in seconds.

3️⃣

Derivative Tracking

Perceptual hashing detects modified versions. Know when your content is altered or misused.

4️⃣

Verification Badges

Embed proof directly in your content. "Verified Original — CertNode Registry"

Simple API Integration

Register Original Content

POST /api/v1/authentic-media
{
"content_hash": "sha256:...",
"content_type": "video",
"captured_at": "2024-06-15T14:30:00Z",
"captured_by": "Reuters",
"location": { lat: 40.7, lng: -74.0 },
"device_attestation": "..."
}

Verify Any Content

GET /api/v1/verify-media?hash=sha256:...
{
"authentic": true,
"registered_by": "Reuters (verified)",
"registration_date": "2024-06-15",
"matches_original": true
}

Who Uses the Media Registry?

📰

News Organizations

Register breaking news footage before publication. Combat misinformation with verified originals.

  • • Bulk registration for all published content
  • • Photographer/videographer attribution chains
  • • Breaking news rapid registration workflow
  • • White-label verification pages
🏛️

Politicians & Public Figures

Register authentic statements and appearances. Protect against deepfake impersonation.

  • • Official statement registration
  • • Video appearance verification
  • • Press release authenticity
  • • Social media content proofs
🎬

Content Creators

Protect your likeness and voice. Register originals before AI can copy them.

  • • Voice sample registration
  • • Face/likeness protection
  • • Original content proof
  • • Rights management
🏢

Enterprises

Protect brand communications. Register official content before imposters appear.

  • • Executive communications
  • • Official announcements
  • • Product imagery
  • • Marketing materials

Newsroom Package

Purpose-built for news organizations fighting misinformation

Included

  • • Bulk registration for all published content
  • • Photographer/videographer attribution chains
  • • Breaking news rapid registration workflow
  • • White-label verification pages

Benefits

  • • Combat misinformation proactively
  • • Build audience trust
  • • Protect your journalists
  • • RFC 3161 compliant proof

Be the Source of Truth

Register your original content before deepfakes appear.
Build trust with cryptographic proof.